La Armenia is a natural Pink Bourbon from Pitalito, Huila, produced by Don Héctor Díaz.
Huila is one of Colombia’s most important coffee regions, and Pitalito has become a reference point for quality. In the area of El Bombo, coffee is deeply connected to daily life. Small farms, family knowledge and high altitude production shape much of the region’s identity, with cool nights and warm days allowing cherries to mature slowly and develop layered sweetness.
Don Héctor Díaz is one of the founding members of the El Bombo cooperative. Within his community, he is respected for the way he works his farm, using organic practices where possible and keeping a close eye on every stage of production.
La Armenia is his family farm, an inheritance shared with his siblings. With only 1.5 hectares of coffee, the scale is small, but the work is highly intentional. This Pink Bourbon reflects that approach: careful, precise and rooted in a strong coffee growing tradition.
After selective harvesting, the cherries are sorted by flotation to improve uniformity. The coffee then undergoes a monitored fermentation before being dried naturally in the full cherry on raised beds. During drying, the cherries are turned regularly to maintain even moisture loss and support the slow integration of mucilage sugars into the seed.
The result is a beautifully sweet and expressive Pink Bourbon. A coffee with clarity, balance and complexity, shaped by a small family farm, a precise natural process and the high altitude conditions of Pitalito.
FORM vs FUNCTION vs LESS WASTE
We love good packaging design, but not waste. That’s why we aim for a balance between aesthetics and sustainability. Finding food-safe solutions that work across local and international recycling systems isn’t easy, but we take it seriously. For us, reuse, reduce, recycle is more than just a label.
When ordering coffee, you can choose from three packaging types:
A.M.O.C. JAR
Made from fully recyclable PET. Lightweight, durable, and made to be reused endlessly.
REFILL
A low-waste option, vacuum-packed in thin, food-grade PP without a valve or zipper. About 40% lighter than standard bags and easier to recycle. These are not retail-friendly and may lose vacuum in transit—this doesn’t affect quality. Transfer to a container after opening. Not freezer-safe unless portioned first.
KILO BAG
For larger orders, we use high-barrier packaging that protects freshness and is recyclable under certain conditions. We chose it for both performance and environmental impact.
You’ll find more on our packaging choices and sustainability approach on the about page.
ESPRESSO VS FILTER ROAST
Our filter roasts are designed for clarity and expression, but they’re great for both filter and espresso brewing. In fact, we often prefer the brighter, more expressive profile they bring to espresso.
Espresso roasts, on the other hand, are specifically developed for espresso brewing only. We don’t recommend using them for filter methods, as they’re tailored for higher extraction and a more classic cup profile.
Choose based on your taste and brew method, but know we stand behind both.
ROAST DATE
All our coffees are shipped as fresh as possible, typically within a few days of roasting. We don’t sit on a lot of stock and roast multiple times a week, so what you receive has been roasted recently, usually no longer than a 7-10 days before shipping, but it could also be roasted and shipped the same day.
You’ll find the exact roast date printed on the label. We recommend resting the coffee for a few days after roasting to allow it to degas and open up in flavour.