THE STORY BEHIND

Dawit stood on the lush, green forest of Bette Buna, the farm passed down to him by his beloved grandfather, Syoum. This specific 2-hectare plot of land in the picturesque region of Sidamo, specifically in the village of Taferi Kela, had been their family’s pride for generations.

Syoum was a respected figure in the community, despite his small farm size of 2 hectares. His love for the land and its people was evident in every action he took. He believed in the importance of nurturing nature and fostering a sense of togetherness among the farmers of Taferi Kela.

With his wisdom and knowledge, Syoum envisioned a big future for the village. He dreamed of transforming it into a prosperous coffee-producing hub, where both the environment and the community flourished. Although others might have doubted the potential of such a small community, Syoum saw the hidden gems within Taferi Kela.

IN MEMORIAM
—
Grandfather syoum

As the years passed, Syoum aged gracefully, becoming the heart and soul of the village. With a twinkle in his eye, he would often crack jokes, making everyone around him burst into laughter. His spirits were high, even as he approached the incredible age of 108.

One day, as Dawit was tending to the coffee plants, he couldn’t help but reminisce about the times spent with his grandfather. Syoum had taught him not only the art of coffee cultivation but also the values and principles that guided their family. The bond they shared went beyond their love for coffee; it was a deep connection rooted in their shared dreams and aspirations.

Dawit looked out at the forest farm (that now turned into 20 hectares in total), the coffee cherries shining like rubies against the verdant backdrop. He made a promise to himself and to Syoum’s memory that he would carry on the legacy of Bette Buna. Inspired by his grandfather’s vision, he knew that he had the power to turn Taferi Kela into the coffee paradise that Syoum had always envisioned.

With Hester, his loving wife by his side, they embraced Syoum’s principles of sustainable farming. They adopted a revolutionary processing method known as “Super Natural,” which involved drying the cherries with their pulps intact. This technique not only enhanced the coffee’s natural flavors but also reduced water usage, minimizing their ecological footprint.

Word of their exceptional coffee began to spread, attracting coffee connoisseurs from far and wide. The unique flavors, carefully cultivated by Dawit and Hester, had a distinct quality that set Bette Buna’s coffee apart from the rest. Soon, the wealth and success of the farm spilled over to the community, uplifting the lives of the villagers who had wholeheartedly embraced Dawit and Hester’s vision.

Dawit knew that in every sip of their coffee, his grandfather’s spirit lived on. Syoum’s dream had transformed into a tangible reality, bringing prosperity and happiness to the people of Taferi Kela. The story of Bette Buna became an inspiration, reminding everyone that even the smallest of farms could make a significant impact on the world.

And so, as the sun set over the picturesque hills of Sidamo, Dawit and Hester stood on their land, continuing to cultivate their legacy. The laughter and jokes alive in the air were a testament to the enduring spirit of Syoum, the visionary grandparent who left behind not only a thriving farm but also a community united by love and coffee.

In the heart of the village stands a majestic ancient tree, a symbol of strength and wisdom. Under its sheltering branches, the elders gather, their weathered faces etched with the stories of their ancestors. They share tales of courage, resilience, and the importance of cherishing the land that sustains them. The wisdom they impart guides the younger generation, instilling a deep respect for nature and the interconnectedness of all living beings.

Education is highly valued in Taferi Kela, with a school serving as the epicenter of knowledge and growth. Children gather eagerly, their eyes gleaming with curiosity. Dedicated teachers nurture their young minds, fostering a love for learning along with a profound appreciation for their cultural heritage.

As the sun begins its descent, spreading hues of orange and gold across the sky, the villagers come together once more. They gather around a bonfire, sharing stories and singing songs, their harmonious voices blending with the crackling flames. The rhythm of their lives, deeply connected to the cycles of nature, creates a sense of harmony and balance within Taferi Kela.

Taferi Kela is more than just a village; it is a living testament to the resilience and beauty of the Sidamo region. As the moon rises, illuminating the path ahead, the people of Taferi Kela rest, knowing that tomorrow they will rise again, their spirits intertwined with the land they call home.

In the small village of Taferi Kela, nestled among the lush coffee plantations, there stands our Bette Buna coffee station. It is not just an ordinary coffee station, but a place that radiates innovation, inclusivity, and empowerment.

Beside processing our own farm coffees, the community farmers would bring their carefully picked coffee cherries to be processed. Our station is renowned for its commitment to producing exceptional natural and anaerobic coffees. What set Bette Buna apart, however, is its dedication to creating a positive impact on the community.

Led by a passionate team, Bette Buna embraced inclusivity and the belief that everyone deserved an equal opportunity to thrive. They dared to break the societal barriers that often limited the potential of certain individuals. With a vision in mind and determination in their hearts, they began recruiting a diverse workforce.

There, amidst the bustling coffee processing activities, you would find individuals with varying abilities and different backgrounds working harmoniously. Some of the team members were deaf, known for their extraordinary focus and attention to detail. Bette Buna provided them with a platform to showcase their skills and talents, breaking down barriers of communication and prejudice.

Mothers at risk or vulnerable were also given the opportunity they deserved. Bette Buna understood the challenges these mothers faced, juggling their responsibilities while striving for financial stability. The coffee station offered them fixed contracts, ensuring a stable income to support their families. In addition, Bette Buna provided meals, transport, and a comprehensive health package, ensuring their wellbeing was taken care of.

But Bette Buna’s support didn’t end there. Recognizing the untapped potential within their team, they also facilitated and encouraged entrepreneurship. They knew that some of their employees possessed unique talents and dreams beyond coffee processing, so they offered guidance and support to help them start their own small businesses. Bette Buna was not just a workplace; it was a stepping stone for these aspiring entrepreneurs.

As word spread about the inclusive nature and exceptional coffee produced by Bette Buna, the coffee station thrives. The dedication and passion of the team, combined with the inherent quality of the beans, resulted in coffee that captivated the taste buds of coffee enthusiasts far and wide. Customers delighted in knowing that with each sip, they were supporting a noble cause – the empowerment and upliftment of a community.

The success and impact of Bette Buna went beyond the borders of Taferi Kela. The coffee stations and their farms became a shining example of what could be achieved when compassion, innovation, and a commitment to social responsibility merged. People from neighboring villages and even beyond traveled to witness the transformation taking place in Taferi Kela.

At Bette Buna, every cup of coffee represented so much more than just a beverage. It symbolized resilience, equality, and the power of human potential. With each passing day, the reach of Bette Buna’s influence grew, inspiring other businesses to follow their lead and make a positive impact in their own communities.

And so, the story of Bette Buna and its extraordinary team continues, serving not just coffee but also hope and empowerment to all who cross its path.