Flavor Foundations is a sensory-first workshop designed to help people understand how coffee tastes, why it tastes that way, and how to articulate what they experience in the cup. Think of it as an elevated, private cupping, focused less on expertise and more on awareness.
We start with aroma. Before tasting coffee, we train the nose, using an aroma box to explore recognisable scents commonly found in coffee. Participants learn how flavour memory is built through everyday experiences, cooking, eating, and smelling, and how those references translate directly into coffee tasting.
From there, we move into a guided cupping. Side-by-side coffees are selected to clearly demonstrate differences in processing methods, varieties, and origins. Washed versus natural, structure versus fruit expression, clarity versus weight. We break down the core flavour descriptors, acidity, sweetness, body, and aftertaste, and discuss how to recognise and describe them with confidence.
Throughout the session, participants map their own preferences. By the end, everyone identifies the coffee that resonates most with them and leaves with a clear reference point for choosing coffees in the future, not just from A.M.O.C., but anywhere.
Tickets are limited and events require prep, staffing, and product allocation. By booking, you agree to the terms below.
A.M.O.C. Workshop, Cupping and Event Terms
These terms apply to bookings for A.M.O.C. workshops, courses, cuppings, ticketed events and private bookings.
Booking and payment
A booking is confirmed once payment has been received, unless A.M.O.C. has agreed otherwise in writing.
Please provide accurate contact details when booking so that we can send confirmation and event information.
Customer cancellations, transfers and rescheduling
You may cancel your booking for a full refund up to 3 calendar days before the event start time.
If you cancel less than 3 calendar days before the event, the booking is non-refundable. You may transfer your place to another person or reschedule to the next available date, subject to availability and reasonable notice to A.M.O.C.
If you do not attend the event and have not transferred or rescheduled your booking, no refund is due.
For private bookings, any alternative cancellation or rescheduling arrangement confirmed in writing will take precedence.
Changes or cancellation by A.M.O.C.
We may need to cancel or reschedule an event because of illness, safety, insufficient attendance, venue issues or circumstances outside our reasonable control.
If we cancel or reschedule an event, you may choose a place on the next suitable available date. If that alternative is not suitable, we will provide a full refund of the amount paid for the affected booking.
We are not responsible for travel, accommodation or other costs you have incurred in connection with the event, except where required by applicable law.
Attendance and safety
Please follow reasonable instructions given by the host or event team. We may refuse entry to, or remove, a participant whose behaviour is unsafe, abusive, disruptive or likely to affect the experience or safety of others. In this situation, no refund will be due.
Please tell us before booking, or as soon as reasonably possible afterwards, about any accessibility requirement, relevant allergy or dietary requirement. We will make reasonable efforts to accommodate requests, but cannot guarantee that all requests can be met.
Photography and filming
A.M.O.C. may take photographs or video recordings during events for use on our website, social media and other marketing materials.
If you do not wish to appear in identifiable photographs or video, tell us before the event at support[at]amatterofconcrete.com. We will take reasonable steps to accommodate your request.
Where consent is required for an identifiable marketing image, we will ask for it separately. Choosing not to consent will not affect your ability to attend the event.
Right to withdraw
The statutory right to withdraw may not apply to leisure activities provided on a specific date or during a specific period.
Regardless of whether the statutory right applies, A.M.O.C. offers the cancellation, transfer and rescheduling arrangements set out in these terms.
Contact
For event questions, booking changes or cancellation requests, contact support[at]amatterofconcrete.com.
