Braun: Designed to Keep is the definitive history of Braun, the German electronics brand that helped shape modern industrial design.
Edited by Klaus Klemp and published by Phaidon, the book follows Braun from its beginnings in 1921 to its place as one of the most recognisable names in product design. Across 424 pages and more than 500 images, it brings together iconic products, archival material, drawings, advertisements, internal documents and the people behind the work.
At A.M.O.C., Braun feels like a natural reference point. Not because of nostalgia alone, but because the best Braun objects still feel honest, essential and completely relevant. Radios, shavers, clocks, kitchen tools and audio systems that were designed with purpose, not decoration. Icons that became iconic because they worked, lasted and looked exactly as they needed to.
This is a book about authenticity, discipline and the power of reducing an object to what matters. A serious design reference, but also a perfect coffee table book: beautiful to look at, easy to return to and full of objects that continue to define what good design can be.
Title: Braun: Designed to Keep
Editor: Klaus Klemp
Publisher: Phaidon
Format: Hardback
Pages: 424
Illustrations: 500
Dimensions: 290 × 250 mm
ISBN: 9781838663896
Category: Design / Industrial Design

