The emphasis

Emphasis is about highlighting the importance or significance of a particular thing or message in order to draw attention to it, typically through techniques such as tone of voice. A Matter of Concrete has numerous meanings, for some of which the emphasis changes its meaning.
Take a look at the ‘about us’ page for the full story.

FIT: Between true size and one size larger (so L fits like L/XL)

Also available in t-shirt.